+27 (0) 31 007 0410 / +27 (0) 82 781 2508 alfie@alfiecox.com


Alfie Cox left school at 16 to follow his dream of becoming a motorcycle mechanic. His boss, John Smith encouraged him to sell his 50cc commuter bike to fund an entry-level motocross racing machine. 

He won the Natal Championship on it that year.

Now, some thirty years down the track, he owns his own dealership and has just about lost count of the number of titles he’s won. 

Over the last few years he focuses on his KTM dealership and putting energy into managing his racing team which is working towards developing youngsters. 

Amongst his team he counts Bradley and Chris Birch amongst his phenomenal successes. 

Alfie also dedicates time for the Wings for Life project which is a not-for-profit spinal cord research foundation. Their mission is to find a cure for spinal cord injury and fund world-class scientific research and clinical trials around the globe aimed at healing the injured spinal cord.


Alfie, born in South Africa, was awarded Springbok Colours in 1988 and was awarded the MSA Lifetime Achievement award during 2002.

He has won the Roof of Africa Rally in Lesotho a staggering 9 times and has been a multiple South African Enduro and offroad champion while winning races across the Globe from 1997 and completing numerous Dakar Rally’s with a multitude of stage wins.

A four time I.S.D.E Gold medalist in Australia, USA, Poland & Italy and a Trans Namib Desert Race Winner while also winning his class in the Baja 1000 and 500 races in Mexico.


Springbok colours awarded


Protea colours (replaces Springbok colours)

8th Overall, 1st in class (660cc) UAE Desert Challenge – Dubai


4th Overall Paris Dakar Rally with one stage win

4th Overall Atlas Rally (Tunisia) with 3 stage wins

3rd Overall UAE Desert Challenge – Dubai


3rd Overall Granada Dakar Rally with 2 stage wins – bike

2nd Overall Baja Aragon (Spain)

3rd Overall Egyptian Rally

4th Overall UAE Desert Challenge – Dubai


Dakar Cairo Rally – 2 stage wins (45th overall – engine failure)

2nd Overall Optic Rally (Tunisia)

3rd Overall Master Rally – Paris to Istanbul


5th Overall Paris Dakar Rally with 2 stage wins

5th Overall Rally of Egypt


2nd Overall Arras-Madrid-Dakar Rally with 2 stage wins – bike

5th Overall Tunisia Rally

4th Overall Rally of Egypt

2nd Dubai Rally “UAE Desert Challenge”


Debut in Class D racing a Nissan Hardbody – leading class in “Nissan 400” Darling Cape Town, and lying 3rd overall when the gearbox broke.

Nissan Sugarbelt Race – 1st in class D and 9th overall.

Toyota 1000 Desert Race – DNF crash (Broke shoulder) on Stage 8 after winning stage 7


Won “Class D” of the South African Off Road Championship – Motor-vehicles winning 4 of the 7 races

Finished 5th in the Dakar – bike



Debut in the Nissan Works”T” vehicle. Won 3 of the 3 prologues. Went on to win the Toyota 1000 Desert Race, Botswana by a margin of 50 minutes.

Won the South African Off Road National Championship

3rd Place Overall: Rally Dakar – Bike


Lisbon-Dakar competing in a BMW X3 for the X-RAID team from Germany. Finished 15th overall. 2nd in the penultimate stage.

Won the SA Off Road Championship racing the BAT Spec II Sandmaster.


Raced for Motorite in a BAT Spec III – this year we had many technical problems and DNF’s.


Raced for Motorite but this time in a FORD SP vehicle. Due to the recession gripping the motor trade my main sponsor, Motorite, had no option but to scale down their involvement.

DAKAR rally was cancelled this year due to militant groups in Africa threatening the safety of the competitors.


Competed in the Dakar with good friend Jurgen Schroeder from Germany in an SMG. The race was from Beunos Aires, Argentina crossing over the Andes Mountains in Chile and finishing back in Beunos Aires. Finished 45th overall after incurring huge penalties for not finishing a stage due to technical issues.


Jurgen bought a rally package from HallSpeed in Joburg. Hallspeed build the Proudly South African Nissan Nevaras. Competed in two rounds of the South African Off Road Championship – using it as a “shake down” for the car. Finished both races just outside of the top 5.

At the Dakar in Argentina we were 5th overall after the first 4 days but unfortunately we had a crash that caused too much damage to the car to continue.